The executive branch
proclamation
A presidential announcement directed at the public rather than the executive branch. Most are ceremonial; some (tariffs, national monuments, emergencies) carry real legal force.
In full
Where executive orders manage the government, proclamations address the country: declaring commemorative observances, national emergencies, monument designations under the Antiquities Act, or trade actions under delegated statute. The ceremonial ones have no legal effect; the statutory ones can move markets and map lines.
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A plain-language explanation for civic education, not legal advice. When in doubt, the official source named above controls.